WordPress is not only free, and has mountains of resources available, but search engines also love WordPress sites. It can take a bit of work to make the most of your WordPress website, but WP is designed to be very easy for search engines to crawl and index in search results.
It’s great that WordPress is easy to use and makes a powerful publishing platform available to small businesses. But most small businesses also need to be worried about SEO when they are planning a website. If your site is not accessible to search engines or makes it difficult to find and index new content, you could be lagging way behind in search results.
WordPress offer some built-in features that make it super friendly for search engines. With some additional work, WordPress can be tuned to take full advantage of every opportunity to improve search visibility.
- Permalinks: WordPress lets you create permalinks for each blog post and page you create. When someone searches for a specific keyword, search engines can easily find the information via permalinks.
- Search Engine Optimization Plugins: WordPress has a wide range of plugins. There are several SEO related plugins that improve the tags and details used to improve search engine indexing and performance.
- Post Tags: Post tags let you mark content with keywords, and can help to aggregate information on a topical basis and make it easier for search engines to properly crawl your content.
- Categories: Categories not only make it easier for humans to browse and navigate your website, but they can also help break up your blog into prominent top-level categories that search engines can index regularly to get new, keyword relevant content.
- Interlinking: WordPress makes it easy to link to other pages on your site. It also provides trackback URLs so when you post a link to another blog, it will automatically ping them and potentially get a backlink added back to your blog.
- Powerful CMS: The extensive content management features in WordPress make it easy to keep fresh, relevant new content on your site on a regular basis. It makes it easy for non-tech savvy staff and employees to contribute to content. Content is King as they say – and this is the best thing for your site’s search engine performance.