Planning Your Social Media Content Strategy
In this day and age, more and more people are turning to the Web and social media to get information on new products, new services and ultimately to make important buying decisions. Traditional methods like phone books are fading quickly. Are you publishing content that attracts these buyers? The more quality content a business can […]
Planning a Budget for Social Media
Social media presents a powerful set of tools at no charge. Anybody can set up a social media profile and start posting. But in order to make social media work for you effectively, you’ll need to commit time, resources and energy to the effort. There are also some paid options that can really boost your […]
What You Can Expect With Social Media
Using social media networks can be tremendously beneficial and powerful for expanding your business and your brand name. There has never been such an effective way for anybody to get involved with millions of people out there who might otherwise never hear your name. Before you get started on your social media journey, what can […]
How to Avoid Social Media Disaster
Engaging in social media is vital for your offline business. Social media gives you a direct link to your customers and can help you find new ones. However, if your social media presence is managed improperly, it can actually be a disaster for your company’s image. Below, you will find some of the most common […]
How to Get LinkedIn Recommendations
LinkedIn Recommendations can help your LinkedIn profile stand out from the crowd. LinkedIn Recommendations are testimonials from other LinkedIn users that give credibility to your skills and experience. Reputation is critical on LinkedIn, and by establishing a solid base of recommendations it can lend a lot of weight to your credibility. Whether you are a […]
Top 6 Mistakes by Businesses on Social Media
Social media can be a great (and free) marketing outlet for your business. Here are some things that you will want to avoid. Shameless Self-Promotion Social media pages aren’t just to promote yourself. You need to be interesting, provide value, and be a resource to your following. Buying Your Friends It may be tempting to […]
10 Creative Ways to Use Social Media for Your Business
Social media websites provide a way for people to communicate online and get engaged with their favorite businesses. Social websites like Facebook, Twitter and Google+ are among the most popular and most visited on the Internet. Many of their users check their accounts every day. Here are ten great ways you can use social media […]
The Power of LinkedIn Groups for Networking
LinkedIn Groups provide an opportunity for you to network with like-minded professionals in your industry, potential customers, prospects and even existing clients. Groups can be used to brand yourself as a personal but professional authority in your niche. You can join up to fifty groups on LinkedIn Groups, but typically you should only join a […]
Rules For Branding Your Social Media Profiles
Social media profiles are a vital component in business branding. They tell the world about you with the value that you offer, and they give your fans a place to communicate and get involved. Social tools make branding easy, but there are some guidelines that you should follow. Your Profile Image You should use your […]
The Top 10 Reasons to Use Social Media to Promote Your Brand
Here are 10 reasons that it is absolutely vital for your small business to be online, and taking advantage of social media like Facebook, Twitter, LinkedIn, Google+ and Pinterest to the fullest. 1. Everyone Is Already There Social media is an intimate part of hundreds of millions of people’s lives. Whether daily or weekly, social […]
What is Pinterest: Pinterest Explained
Pinterest is an online pin board that can be used for a wide variety of purposes. It is just like a real pin board that lets you plan, organize and show off various things to the world. Pinterest has over 11 million users is growing at an exponential rate.
Ignoring Facebook Is Bad For Business
Following up on our last post about Facebook, “Facebook – The New Marketing Frontier“, let’s dig in a little more about why ignoring Facebook can be very unhealthy for your business. As a business owner in almost any industry, you can utilize Facebook to increase your brand strength, engage existing customers, draw in potential new […]