18 Mistakes to Avoid When Choosing A Domain Name
The number of domain names to choose from is virtually limitless. With a plethora of top-level domains (TLDs) and the ability to use any combination of numbers, letters, and hyphens in your domain, the possibilities are endless. However, this freedom also opens the door to potential mistakes. Here are fourteen common errors to avoid when […]
What to Expect From Your Logo Designer
So you’re designing a logo, and you made the wise decision of hiring an experienced design firm. Your logo is an essential part of your business branding and its importance can’t be understated. Once you’ve embarked on this wonderful journey, what should you expect in the form of deliverables? Multiple File Formats If your logo […]
7 Essential Logo Design Rules
Your business logo is so much more than just a pretty picture. Your logo symbolizes everything that your business stands for and over time will become deeply associated with your business name. An effective logo is an incredibly important part of your business. Here are some of the essential rules to follow when designing a […]
How WordPress Can Help Boost Your Brand Awareness
Establishing brand awareness is one of the most crucial parts of owning a business. Without a strong brand name and a recognizable presence, your products and services will suffer in the long run. WordPress presents some great ways to boost your companies brand awareness and help consumers feel comfortable with your brand name. WordPress Blogs […]
How Online Video Gives You the Edge on the Competition
Every business has competition. Companies can work together in an industry, but at the end of the day it’s the competition that is behind a lot of innovation. Staying at the head of your field and being an expert in your industry are vital to being successful. Getting an edge on your competitors doesn’t end […]
3 Reasons You Can’t Ignore Your Logo
If you’re responsible for marketing your company and guiding your branding efforts, you have almost certainly considered your need for a logo. It’s tempting to avoid the costs of a professional custom design, but it can also be very dangerous. You might consider ignoring the process entirely and using a simple text logo that you […]
Why You Shouldn’t Try to Design Your Own Logo
As a business owner, you understandably want to save on costs wherever you can. But sometimes you can take it too far – especially when it comes to your image. You might save some money by designing your own logo in your spare time, but the money you will cost your business in the long […]
Why is a Logo So Important to Your Business?
Business owners are responsible for marketing and promoting a business in order to increase the bottom line and plan for the future. Your business branding is an essential component of this. Your brand image will be etched into the minds of your customers, and hopefully in a positive way. When it comes to branding your […]
How to Choose the Perfect Logo Design for Your Business
Creating the perfect logo for your business is a challenging job. Your logo carries tremendous weight in your branding efforts and establishes the image people will associate most strongly with your company. Don’t take your logo design lightly or you might regret it. All the hard work that goes into promoting your business could be […]
Is a Poorly Designed Logo Hurting Your Business?
How much time did you invest in designing your business logo? If your logo was a side project or an afterthought, it’s time to think about your logo design again. It’s easy to underestimate the importance of your logo when faced with all the other crucial business decisions in front of you, but it can […]
3 Essential Logo Design Principles You Need to Know About
Having an effective logo is absolutely vital to effective business branding and the ultimate success of your business. Your logo makes a lasting impression in your customer’s mind, and it’s important to make sure you’re leaving the right impression. Fortunately, there are some principles for your logo design that can help ensure you’re sending the […]
8 Powerful Tricks for Successful Branding
You know that it’s important for you to have a strong personal brand to succeed, but how do you go about establishing a brand? Personal branding is a long-term strategy that can pay off down the road, but you do have to start out somewhere. Here are eight useful ideas on how to creatively set […]
A Step-by-Step Guide to Building Your Personal Brand
When it comes to branding, consistency is essential. Having a system in place can greatly benefit your branding efforts by providing a comprehensive and clear set of objectives and processes for consistently branding your name. By following a clear system you can be more efficient and more effective. Be Clear from the Beginning Start by […]
Does Your Marketing Material Look Homemade?
If your business is part of a franchise or a parent company, you will most likely be provided with professionally produced materials for marketing your business. If not, it is extremely important that you do not use marketing materials that look homemade. A professional image is absolutely essential to your success. When your company doesn’t […]
5 Key Characteristics of a Stellar Brand
The growth of social media has made it more important than ever to establish your own brand name. Like a product’s brand, your personal brand tells people who you are and what value you bring to the world. Your brand is your reputation, and it’s essential to take control of it, whether you are a […]
The Importance of Building Your Own Brand
Big companies aren’t the only ones who benefit from developing their brand name. As the Internet is increasingly more social it is absolutely imperative for all businesses to take branding into consideration. Just like your products and services, your brand name speaks volumes about your unique characteristics. Here are some of the reasons that your […]
The Top 10 Reasons to Use Social Media to Promote Your Brand
Here are 10 reasons that it is absolutely vital for your small business to be online, and taking advantage of social media like Facebook, Twitter, LinkedIn, Google+ and Pinterest to the fullest. 1. Everyone Is Already There Social media is an intimate part of hundreds of millions of people’s lives. Whether daily or weekly, social […]