CAN SPAM Act: The U.S. Anti Spam Laws
What You Should Know About the Anti-Spam Laws in the US Anti-spam laws. Quick. What do you know about them? We all know about spam, but do you know anything about the laws regarding spam? It is easy for many business owners who send marketing emails to overlook some aspects of email marketing anti-spam laws. […]
5 Email Marketing Tips to Engage Your Subscribers
Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every day 196.4 million emails are sent worldwide and nearly half of them (80.2 millions) are newsletters. These numbers are sobering enough to make you at least stop and ask yourself: how many of my emails […]
Tips on How to Brand Your Emails for Maximum Impact
Style and Design Considerations Select templates, colors and visual styles that reflect your business image. This is not a small detail which can go unnoticed. The design of your email should follow along with all of your other branding materials. If you have offers or statements on your website, they should follow along consistently with […]
5 Reasons Why Your Customers Aren’t Opening Your Emails
Email marketing campaigns begin with getting names and emails, but that’s not the end of it. The next challenge is to get those people on your list opening your emails, reading them, and taking action on your messages. Otherwise you’re just wasting your time. If you are not getting their eyes to your email messages, […]